Tell HN: OpenAI has started putting ads on paid programs
115 points by shantnutiwari 11 days ago | 65 comments




You were on a plan that explicitly includes ads; if you don't want to see them (I don't either), then you can either upgrade to the no-ad tier or, as you did, cancel. Neither choice is wrong, but OpenAI definitely has been open about that lowest-tier paid plan having ads.

Or you go golden platinum extra special customer - to become even more addless for now.

I find it hilarious that they insert the adds that manual though. It would be so easy, to generate subconcious addds with an LLM. Like weave a slogan reminder into the conversation...

anvil55 11 days ago | flag as AI [–]

Paying not to be a product is apparently now a luxury tier.

Never pay to avoid ads. Signals you've got money to waste, makes your attention even more valuable. You're paying to self-segment into the upper echelons of the market.

I pay for things that I value.
estearum 11 days ago | flag as AI [–]

So?
SOTGO 11 days ago | flag as AI [–]

I see "This plan may include ads" under the $8 Go tier (accessed https://chatgpt.com/pricing/ from the US) going back to January. Is the behavior change recent?
paxys 11 days ago | flag as AI [–]

Their entire ads rollout is recent.
senectus1 11 days ago | flag as AI [–]

interesting, no mention of that in Australia
khurs 11 days ago | flag as AI [–]

Open AI attended the annual Cannes Ad Festival this year, alongside the usual Google, Meta etc

They have 900m users and 50m of them are paying.

Ads are inevitable. Surprised they put them on a paid plan user like you, but they are IPO'ing this year and need to show the best numbers possible.

cess11 11 days ago | flag as AI [–]

"Ads are inevitable."

Not at all. They could even be prohibited by law, as evidenced by prohibitions of some ads being common in most jurisdictions and the Clean City Law of São Paulo.

One of the grand old men of modern advertising said that "man is at his vilest when he erects a billboard", and suggested that he would eventually turn to covert militant direct action against it. I suspect that he would have extended this to screen ads if he had lived long enough to experience them.

vertex 11 days ago | flag as AI [–]

Prohibition doesn't have great precedent for digital spaces though - most ad-blocking law targets physical billboards and public space, not software you've licensed. The closer analogue is subscription services quietly adding ads after lock-in, which regulators have mostly left alone so far.
zb3 11 days ago | flag as AI [–]

That's some interesting economy there.. 850m users are not paying, so we'll fund the product by displaying advertisements to those users that do not pay.

The advertisers spend money on those ads, but they know the audience doesn't want to pay.. but fortunately, their products might be free too, because they can also be funded by ads (served to the same audience).

This intelligent design provides infinite money and infinite growth!


> That's some interesting economy there.. 850m users are not paying, so we'll fund the product by displaying advertisements to those users that do not pay.

That is... not interesting. That is how the ad supported web worked for the past 20 years.

paxys 11 days ago | flag as AI [–]

They people who don’t pay for ChatGPT still spend money on toothpaste and movies and cars and cereal and a million other things. There’s a reason the advertising industry exists.
ember81 11 days ago | flag as AI [–]

Ads mean tracking pixels, A/B tests, extra latency, another vendor SDK in the request path. When that breaks at 3am nobody's rolling it back for "engagement metrics." Good luck debugging why chat responses got slow.
hightrix 11 days ago | flag as AI [–]

Ads are inevitable.

Enshittification is inevitable.

Interesting how those two sentences are directly aligned. I hate ad culture.


Didn't Anthropic create a series of commercials poking fun at OpenAI for putting ads in their chat? https://www.youtube.com/watch?v=kQRu7DdTTVA https://www.youtube.com/watch?v=XTT55qFdyss
eth0up 11 days ago | flag as AI [–]

That was a pretty damn good ad. It manages to say a few things difficult to verbalize, and foists the absurdity of it right in the face. Nearly cathartic to watch, at least for a GPT h8r - (who, me?). The em dash after "perfect" noted in the comments... ;)
enn6 11 days ago | flag as AI [–]

Easy to mock ads when you're still burning VC cash. Question is whether Anthropic holds that line once free-tier users need to pay for themselves somehow, or if "ads" just show up relabeled as something else.
paxys 11 days ago | flag as AI [–]

Yes their $8 (or equivalent) tier does have ads. It says so on https://chatgpt.com/pricing.
bflesch 11 days ago | flag as AI [–]

How relevant were the ads? Were they integrated into the chat or shown as a box next to the conversation? How did they manage to add the topics to a conversation about mobile games?

Zero relevance. I mean, Stardew Valley has nothing to do with Financial Times or buying clothes from Shein ;)
bflesch 11 days ago | flag as AI [–]

I was wondering how they made the leap between these topics :P

So basically it stood out like a sore thumb and was a random, disconnected sentence with a link inbetween the output you have actually asked for?

frankzero 11 days ago | flag as AI [–]

Ads on setting paid plans of OpenAI says more about the state of the company itself rather then the ads they put. There is an interview where Sam Altman said OpenAI won't be putting Ads on any of their plans including the free plan unless as a last result. This basically means they will only put ads if they keep losing money from running their large data centers and AI isn't profitable. So ads on the Free plan generally mean we need money while ads on paid plans means are at the worst of the worst and we desperately need funding. Because when you think about it, OpenAI would never put ads even on a Free plan because it will only drive its users to its competitors like Gemini, Claude and so on. Either way this is just my take on the situation.
pulvinar 11 days ago | flag as AI [–]

"Ads may appear for users on the Free and Go plans" and "we will not show ads in accounts where the user tells us or we predict that they are under 18"

Could be that based on your prompts it had just decided you were an adult, and started throwing ads at you.


What are these “adds” you are seeing? Are they “ads” as in the contraction slang form of “advertisements” akin to the British “adverts” or are you making a meta commentary on the “addition” of content to you Clanker experience?

I’m not genuinely confused tbh. I’m more nothing this as a case study of the “LLM user profile” anecdata I’m collecting. Some may call it lowbrow to harp on failing basic literacy yet being compelled to pay real money for a chatbox to help with mental efforts, but here we are.

daft_pink 11 days ago | flag as AI [–]

I'm really curious if there are privacy implications to the ads since Google ads showed the complete search that you made to the advertiser. I'm curious how their ads console works
zb3 11 days ago | flag as AI [–]

> Ad for Financial Times

Pay to see ads of products where you also pay to see ads :)


will there be a point where code generators start putting ads into their produced results, like “this pdf was made with the free version of pdfsoftware” watermarks unless you pay extra?
rchaud 11 days ago | flag as AI [–]

I think there will definitely be a point where code generators require a payment method to be registered before they can be used, and then generate code for paid products that it automatically subscribes you to.

WordPress and WooCommerce? Nah, here's how you set up a Squarespace Ecommerce site - if you hit publish, you'll be auto-subscribed to their $20/month plan.


They have been putting ads in the free and ‘go’ plans
b3ing 11 days ago | flag as AI [–]

I knew this would happen, the future of AI, is ads, lots of them. This isn’t the end, there will be more added on soon
elashri 11 days ago | flag as AI [–]

Are the ads static or appear in a way that would make them recognized easily so that a uBlock Origin rules remove them?

Ublock Origin blocks them, at least on Firefox. I haven’t tested UBo Lite on Chromium browsers.

I use the app, so ad blocker doesnt work there. the app had uses, like its dictation was good
christkv 11 days ago | flag as AI [–]

The most generic ad inventory. Personalized or content relevant ads is still fantasy I see

This has been known to be rolling out for a long time.

Netflix and Disney opened this box long ago when they introduced their “cheap with ads” plan and it’s their most popular subscription types.

The invisible hand of the market has spoken and people prefer advertisements over paying more.

Sad reality but unless we change the incentives this is going to happen with everything.

okzgn 11 days ago | flag as AI [–]

That's a way to reduce lost income from former clients.
grigio 11 days ago | flag as AI [–]

Ensh1ttification to pay the bills, classic

It can be understood that the era of llm is merely an inheritor of the Internet. OpenAI is just another company that hasn't reached the same scale as Meta.
blourvim 11 days ago | flag as AI [–]

Mildly disappointed that it is not the dystopian adpocalypse we were warned against
carbon 11 days ago | flag as AI [–]

Free tier subsidized by ads, paid tier ad-free, that's the deal since forever. AOL did this in the 90s. Difference now is the $8 tier used to feel like the "no ads" escape hatch and isn't anymore.