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Clerky: We help startups and attorneys get legal paperwork done.
I wish all smaller startup that is being acquired by big fish would start their blog by stating what they do first. So that hopefully we get a little bit of context of what is being sold and what it might add in the future.
Every single time I had to click around and look at what they do and what are their competitors to help understand the company.
Clerky is great, Stripe is really buying all of the great product companies. I feel like with Clerky and Stripe Atlas they, Stripe now controls all of the early incorporation infrastructure now. This feels deeply problematic.
I've used https://delawareinc.com/ to incorporate several companies over the years, and always had a good experience. Their website looks pretty old-school but it works well and their service is very prompt.
So I wouldn't Stripe controls all of the early incorporation infrastructure – just the flashy stuff (which I'm sure is great too).
Anecdote cuts both ways though. delawareinc's still small compared to registered agents like CT Corp or Harvard Business Services. Point stands: Atlas is a niche, not a chokepoint on incorporation.
Yeah, it's not even close. Stripe Atlas is a very small part of the market. It doesn't mean the product isn't good but every year, over a million new businesses that are formed and of those that are incorporated, I'd guess that a very small fragment are incorporated through Stripe Atlas.
"Controls" is doing a lot of work here IIRC, Clerky just handles formation paperwork, Atlas is separate onboarding flow. Still, two acquisitions in the same niche is a weird look.
Oh awesome! I love Stripe Atlas overall for the fast/excellent UX, but Clerky supports PBCs and a higher degree of customization (eg useful for incorporating for https://manifest.is since we had previously agreed on an informal equity split with a bunch of people).
Hoping that now they'll have the best of both worlds!
Doing just payments is a really low margin industry, and the larger the contract you are after, the lower the margins. Therefore, it makes a lot of sense to try to sign up startups, as their growth is your growth. And to win in the startup market, you don't win by lowest costs, but by how much generic work you can save them. Cut their headaches, and they'll be happy giving you a wider cut.
Thus, a million little acquisitions to make the possible Stripe bundle for small companies stronger, as they become the moat. The opposite of, say, the Adyen play, when you want to lower your own costs, and make money on tiny margins to do processing for really large companies.
My analysis is that Stripe wants to own the costs of running a startup. They would get a complete picture of both sides of the business: what money comes in and where it goes.
There are also a couple of advantages. They can take money directly from revenue before it leaves Stripes and without any processing costs. They can also invest into startups through credits and financing. And finally, their exposure to bankruptcy risk can drop as well.
AI is making it a low-moat industry too. It's a lot quicker to build some API docs, a behavior tracking JavaScript library, and some fraud detection, with LLMs.
I think about their IPO and what seems and likely still is a promising offering seems a little less so with AI offerings. I also wonder if these businesses, suffering from the same AI uncertainties are a good value?
Clerky is great. I used it a few years ago and not only was the web product as advertised, they were quick to answer questions and give advice where they could for years after. I hope they keep doing well within Stripe.
Huge congrats to Clerky. They've been doing thins for a very long time, and have awesome support + a solid product (that just... does what it's supposed to do). Congrats Darby and team!
Used Clerky for two incorporations and their 83(b) election reminder workflow alone saved us from a costly miss. The document templates auto-update with Delaware law changes too, which most competitors don't bother tracking closely.
I really can't bring myself to put myself behind stripe. Maybe it's because of how the Paypal people turned out. Maybe it is just a dirty business to be in.
Clerky when I last used it nearly a decade ago was lead generation for Delaware's business franchise tax.
Nothing ever came of my incorporated business (no spend, no revenue) and I received extremely menacing "collections" physical mail over many months about delinquent business incorporation franchise tax payments and escalating fees + fines (which I never paid).
The experience left me a very negative opinion of Clerky (and Delaware).
Sorry to hear you had a poor experience. Just for clarity, we don't get anything out of the Delaware franchise tax. We'd certainly rather it not exist. But the franchise tax and the late penalties, and the fact that there is a minimum tax even if your corporation didn't do anything, are just part of Delaware law.
I think Stripe is looking at companies using their services and identifying companies to acquire. This reminds me of Facebook looking at data from pixel data to identify apps with heavy usage they could acquire.
I've used clerky to incorporate a company, and I *loved* it, and I've recommended them to many people.
That said, I wonder if this reflects how much people are using LLMs for generating legal boilerplate, rather than using lawyer-generated boilerplate (i.e. clerky). As in, this is another version of Stack Overflow losing traffic.
I tried establishing my startup with Stripe Atlas in 2020 and it was a total trainwreck. Nothing worked right, nobody had a fucking clue what was going on, dead ends everywhere.
I gave up and went with Clerky, paid them $800 lifetime fee, and had things done the same day. A few years later I needed to change the name of my corporation and their support made it an absolute painless breeze.
So, I understand things change over 6 years, but Stripe Atlas was vaporware garbage when I attempted to use it.
I feel like I am repeating myself a lot lately, but I think that the "middle class" of software/tech companies is being eroded as fast as the middle classes of North American societies. The oligarchs just buy everything since they can no longer innovate.
We used Clerky for our incorporation and every attorney we sent docs to already knew the templates cold. That's the real moat, not the software. Curious if Stripe keeps that neutral or pushes everyone toward their own counsel network.
I wish all smaller startup that is being acquired by big fish would start their blog by stating what they do first. So that hopefully we get a little bit of context of what is being sold and what it might add in the future.
Every single time I had to click around and look at what they do and what are their competitors to help understand the company.