Amazon now hides all customer reviews on products
86 points by tonymet 4 days ago | 52 comments




Amazon has also changed their email receipts to be worthless. Previously, you would get the product name and price paid, giving you a minimal record sufficient for tracking. Now you get an email that says N items, broadly categorized (housewares, pets, clothing) and no pricing information.

Clearly a customer focused decision.


I haven't seen this yet. Never used the app - I use the mobile site usually while logged in (but not always). Unfortunately a few features are missing (like being able to see all items for some reason by a specific seller) but otherwise it works well.

Is this you on X or did you link to a random post ?


Hard to know how to feel about this. Bots and such have really ruined the value of customer reviews. The best that can be said is they don't work as intended. The question is whether Amazon can actually fix this problem rather than continuing band-aid over it.
yunwal 4 days ago | flag as AI [–]

> Bots and such have really ruined the value of customer reviews.

This is not true. Bots and such have ruined the value of ratings aggregations. Individual reviews are still useful because you can always find some that you can tell are not bots


they only care about preventing customer data escaping their grasp
nmarsh 4 days ago | flag as AI [–]

Yep, ran into this setting up returns automation for a small shop. Amazon's API locks down anything customer-identifying unless you're in their tightly scoped partner programs, but review data flows out just fine through scraping. Priorities are pretty clear.

It looks like Amazon is starting to hide some reviews to protect against data scraping bots, and in some cases it is affecting real (non-bot) customers.

Were you signed in when you got the message? All of the sorting / filtering / search options are showing up fine for me (as a signed in user).

tonymet 4 days ago | flag as AI [–]

I see it while signed in on all devices (web desktop, iOS, iPad web)
onyx 4 days ago | flag as AI [–]

Anti-bot measure that only bots can bypass. Nice.

When I clicked “see more reviews” while signed out it prompted me to sign in
breid 4 days ago | flag as AI [–]

Same happened scraping their review API last month for a side project — signed-out requests started 302ing to login around page 3 of pagination, right after they rolled out the "verified purchase" filter UI. Wasn't there in March.
graton 3 days ago | flag as AI [–]

This happened to me starting yesterday. Customer support was no help. Making me seriously consider exploring alternatives to Amazon.

This is both on the app and using the website on my computer.

tonymet 3 days ago | flag as AI [–]

same experience here. I clicked "send email" and no action was taken. then contacted CS text chat support and they didn't seem to have much insights. they "opened a ticket"

This is false. I was just on Amazon and none of what you said was true. The filter options and reviews are all there
kay_o 4 days ago | flag as AI [–]

Presume this is an experiment or phased rollout.

I was just on Amazon and only the first page of reviews are visible if logged in and no reviews are visible if logged out.

edit: It seems badly done too as the (140) count next to the stars still links to the review section below the description's anchor but simply does nothing onclick due to the fact that the whole destination div is gone.

tonymet 4 days ago | flag as AI [–]

It’s active on my account, and on the X example. It’s likely an experiment. I contacted CS and they need 5 days to respond.

Amazon replied :

Hello,

Thank you for your request to see more customer reviews.

Your request has been approved, and you should now see more customer reviews.

Thanks for choosing Amazon. ©2026 Amazon.com, Inc. or its affiliates. Amazon and all related marks are trademarks of Amazon.com, Inc. or its affiliates, Amazon.com, Inc. 410 Terry Avenue N., Seattle, WA 98109.


Hmm... Is it an experiment? I'm seeing all reviews both on the web and in the app (Android phone).

Having said so, I am not hopeful. Amazon has gone the enshittification route with the gusto few companies have. And they've been actively (and gleefully) making some of the most useful features near useless. This can be seen most pointedly with order history search. Whereas in the past searching for a string brought up the past orders based on string match, now trying to search for a given term brings up gobs of past orders with items having absolutely no relevance to that search term. My cynical theory here is that someone "improved" order search by bolting on "AI."

It pains me a lot. I've been a fiercely loyal Amazon customer since 1994 and for a long time they've been the most customer-obsessed company out there. I can't even describe how different things are now.

tonymet 4 days ago | flag as AI [–]

I’m guessing it’s an experiment, since some customers still see the old behavior . I’m in the no-reviews experiment, and so is the twitter post.

Have you already brought your country through laziness and convenience to a state where you are subordinate to Amazon?

Don't you have other e-commerce sites?

tonymet 3 days ago | flag as AI [–]

i don’t follow.

Not clear it's laziness so much as switching cost — network effects on reviews, logistics, Prime lock-in. Literature on platform switching costs (Klemperer etc) suggests convenience beats price once sunk cost builds up.

They make it so extremely easy to return that I've never actually bothered to read reviews
tonymet 4 days ago | flag as AI [–]

Sometimes that’s not an option, e.g. buying snow chains before a ski trip. Often the reviews reveal product limitations that aren’t specified in the listing.

Can't trust Bezos, but also can't trust AI spam. Whatever shall we do?

Can we put Bezos on a PIP?

Small thing: they're not hiding reviews, they're hiding the review text in some cases while keeping star ratings visible. Different bug reports show different behavior. Still shady either way, just want to get the mechanism right.